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Coastal Content
Marketing Tips, Creative Tools, & Southwest Florida Stories by Info Creates
Welcome to Coastal Content, your source for digital marketing tips, creative strategies, and local insights rooted in the heart of Southwest Florida. At Info Creates, we believe growth comes from staying inspired, informed, and connected, so we bring you fresh ideas, tools, and community stories to help your brand thrive.
Whether you're a small business owner in Naples, a creative entrepreneur in Cape Coral, or just passionate about digital trends, you're in the right place.
All Posts
Why Drone Videos Are Perfect for Showcasing Outdoor Spaces and Amenities
At Info Creates, we help Southwest Florida’s gated communities stand out with professional drone video and photography. From golf courses and pools to community entrances and outdoor spaces, our aerial footage highlights amenities, lifestyle, and scale, giving property managers and boards powerful content to attract buyers, renters, and members.
2 min read
How Site and Forestry Service Companies Can Win More Clients with Video Marketing in Fort Myers, Cape Coral, and Naples
In site development, land clearing, and forestry services, reputation is built online. Clients want to see proof of your equipment, crew, and results before they call. At Infocreates, we help companies across Southwest Florida showcase their work through professional video, photography, and marketing strategies that build trust, boost visibility, and drive new business.
3 min read
"Will Anyone Even Find My Website?" Here’s How We Help SWFL Small Businesses Get Found
Wondering if anyone will even find your website? Many SWFL business owners feel the same—especially if they’ve heard that SEO is expensive or takes forever. In this blog, we break down how local customers actually find your website (even if they’ve never heard of you), why SEO doesn’t have to be complicated or costly, and how Info Creates helps small businesses in Southwest Florida show up and get noticed online.
3 min read
Why Your Business Needs a Website, Even If You're on Social Media
Your business might be active on social media, but without a website, you're missing leads, search traffic, and credibility. In today’s market, a website isn’t a bonus, it’s a must. Learn why having both a professional site and social presence is essential for small businesses in Southwest Florida in 2025.
2 min read
The ROI of Investing in Drone Video Content for Your Business
Want to boost engagement and stand out locally? Drone video content delivers serious ROI, higher conversions, better SEO, and eye-catching visuals that help SWFL small businesses like landscapers, contractors, and realtors shine. Learn how aerial footage can elevate your marketing and drive real results.
2 min read
The Psychology of Website Colors: What Your Palette Says About Your Business
The colors on your website do more than look good, they shape how customers feel about your brand. Learn how color psychology impacts trust, conversions, and first impressions, especially for small businesses in Southwest Florida. Discover how to choose a palette that reflects your brand and speaks to your audience.
2 min read
Drone vs. Ground: When to Use Each for Your Brand Story
Discover expert tips for Southwest Florida businesses on using drone and ground-level video to tell your brand’s story. Learn when to use aerial shots versus close-up visuals to create compelling, authentic marketing content that connects with your local audience. Info Creates offers tailored photo and video packages designed to elevate your SWFL brand with stunning visuals from the ground up.
2 min read
Is a One-Page Website Enough for Your Business?
In today’s fast-scrolling world, less can sometimes be more, but is that always true for your website? If you’re a business owner in...
2 min read
How to Prep for a Website Redesign Without the Headache
Planning a website redesign? Learn how to prep your content, photos, and team for a smooth, stress-free process. These simple tips will help Southwest Florida businesses get website-ready with ease, no tech overwhelm required.
2 min read
Local Before Likes: Why Community Content Builds Real Brand Awareness
Discover why Southwest Florida small businesses grow stronger with community-first content. In this blog, we explore how local engagement, cross-promotion, and real connections build lasting brand awareness, far beyond viral trends.
2 min read
Real Talk: Social Media Isn’t Your Whole Brand
Social media is important, but it’s not your whole brand. For small businesses in Southwest Florida, a strong brand goes beyond Instagram and Facebook. It includes your tone, customer experience, and consistency across every touchpoint. Learn why a holistic brand strategy matters and how Info Creates helps SWFL businesses build lasting brands that grow with purpose.
2 min read
What Every Local Business Needs on Their Google Business Profile (But Usually Misses)
Struggling to show up in local search results? Your Google Business Profile might be the problem. In this post, we break down five essential (but often overlooked) ways to optimize your profile, from updating business hours and adding keywords to building a review strategy. Perfect for small businesses in Southwest Florida and beyond, this guide helps you turn your profile into a powerful local SEO tool.
2 min read
2025 Instagram Algorithm Updates: What SWFL Small Businesses Need to Know
The 2025 Instagram algorithm is evolving, and for local businesses across Southwest Florida, it’s time to adapt. Whether you run a...
2 min read
Welcome to Coastal Content: The Info Creates Blog
Hey there, and thanks for stopping by! We’re Marshall and Sam , the husband-and-wife team behind Info Creates , your local creative...
2 min read
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