top of page

The ROI of Investing in Drone Video Content for Your Business

  • Sam Elliott
  • Jul 11
  • 2 min read

In today’s visual-first digital landscape, drone videography isn’t just for luxury real estate or films; it’s a powerful marketing tool with real return on investment (ROI), especially for small businesses in Southwest Florida.


From captivating aerial footage of your storefront to sweeping views of your service area, drone content can set your business apart and drive meaningful results.


Hands control a drone at sunset by the ocean. Text: "Websites with video are 53x more likely to rank on the first page of Google."

Why Drone Video Works for Small Businesses


1. Instant Attention-Grabbing Content: On platforms like Instagram, Facebook, and YouTube, video consistently outperforms static posts. Drone footage adds a wow factor that stops the scroll and gets viewers watching longer.


2. Builds Trust and Professionalism: Aerial shots showcase your location, environment, and operations in a way that’s transparent and impressive. This builds instant credibility, particularly important in local service industries like real estate, construction, hospitality, and tourism.


3. Boosts SEO & Website Engagement: Google loves video content. Adding drone footage to your website improves dwell time, reduces bounce rate, and increases your chances of ranking in local search results, especially when paired with keyword-rich descriptions and location tags like "drone video company Fort Myers" or "SWFL aerial marketing."


The Real ROI: Results You Can Measure


Here’s how investing in drone video can drive returns:


  • Higher Conversion Rates: Videos on landing pages can increase conversions by up to 80%.

  • Improved Social Reach: Drone videos are 2–3x more likely to be shared than regular content.

  • Faster Sales Cycles: Businesses using video report a 20% shorter sales process.

  • Local Visibility: Google Business Profiles with rich media (like drone video) rank higher in local search.


Who Benefits Most in SWFL?


  • Contractors, Builders, & Trades: Electricians, plumbers, well drilling companies, and HVAC professionals can use drone footage to showcase large-scale installs, job site progress, and before-and-after transformations. It adds professionalism and trust, especially for commercial or multi-phase projects.


  • Landscaping & Outdoor Services: Capture the full scope of landscaping jobs, hardscaping, and property transformations from a unique aerial view, perfect for portfolios, websites, and local advertising.


  • Real Estate Agents & Brokers: Highlight premium properties, waterfront views, and neighborhood amenities to attract serious buyers and stand out in a competitive market.


  • Hospitality & Tourism: Vacation rentals, hotels, and tour services can immerse potential guests in the SWFL experience by showcasing beachfronts, pools, and nearby attractions from the sky.


  • Retail & Restaurants: Use drone video to highlight your building’s visibility, busy storefront, outdoor seating, or parking convenience, especially useful for social media and Google Maps listings.


Aerial view of waves with text: "Aerial videos are 2-3x more likely to be shared than traditional video content." Text is bold, white, and yellow.


Info Creates: Your Local SWFL Drone Marketing Partner


At Info Creates, we specialize in drone video content that’s customized for your business goals, whether that’s launching a new location, refreshing your website, or running targeted social ads.


We’re local to SWFL, so we know how to capture what makes your business and this region stand out.



bottom of page