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How to Prep for a Website Redesign Without the Headache

  • Sam Elliott
  • May 18
  • 2 min read

Thinking about giving your website a fresh look? A redesign is the perfect opportunity to elevate your brand, improve functionality, and reach more of your ideal clients across Southwest Florida. But let’s be honest, preparing for a website redesign can feel overwhelming without a clear plan.


At Info Creates, we believe the process doesn’t have to be stressful. In fact, with a little upfront organization, you’ll be on the fast track to a stunning, high-performing website that truly reflects your brand.


Here’s how to prep like a pro, without the headache.


Three people smiling in a garage setting. A mechanic holds a tablet. Text: "Think like your customer: What do they need to trust you?"

1. Audit Your Existing Content

Before we start designing, it’s essential to take inventory of what you already have. Look through your current website and make a note of:


  • Pages that are outdated or no longer needed

  • Information that’s missing or needs updating

  • Content that’s working well and can be reused or expanded


This helps streamline the process and ensures we focus on what matters most.


Tip: Think like your customer. What do they need to know to trust you and take the next step?


2. Gather High-Quality Photos

Photos make a huge impact on how professional and trustworthy your website looks. Start collecting:


  • Professional headshots of your team

  • Lifestyle shots of your business or services in action

  • Brand visuals like your logo and any graphics


Don’t have professional photos yet? No worries, we offer custom photo and drone video services in Southwest Florida to bring your business to life online.


3. Write or Update Your Bios

People connect with people. Your “About” page is one of the most visited areas of your website, so take time to write team bios that are friendly, authentic, and show a bit of personality. Include:


  • Titles and roles

  • Relevant experience or background

  • Fun facts or local ties to the SWFL community


Not sure where to start? We’ll guide you with easy prompts to make writing bios simple and stress-free.


4. Know Your Goals

A new website isn’t just about looking good, it should work for your business. Ask yourself:


  • What do I want this website to do? (Generate leads? Sell products? Educate customers?)

  • Who is my ideal customer?

  • What features do I need? (Booking tools, blog, e-commerce, etc.)


When you have clarity, we can tailor your site’s design and structure to meet those goals from day one.


5. Partner with the Right Team

This is where we come in. At Info Creates, our website redesign process is built around real support and zero tech overwhelm. We guide you step-by-step, from first draft to final launch, so you always know what’s next.


You’ll get:


  • A dedicated designer and content strategist

  • Clear timelines

  • Ongoing communication (no ghosting or confusion)

  • Full support with writing, design, SEO, and more



Let’s Make Your Redesign Easy and Effective


If you’re a small business in Southwest Florida looking to upgrade your website without the hassle, Info Creates is here to help. From organizing your content to launching a polished, mobile-friendly site, we’ll make sure your redesign is smooth, stress-free, and aligned with your brand.


Let’s prep together. Reach out today to get your business ready for a website that truly works.




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